Spanning the course of a two-day celebration at the track and culminating in the Samsung Mobile 500 NASCAR Sprint Cup Series race on Saturday night, April 9, LiftMaster hosted a variety of fun and interactive activities throughout the weekend, making an impact on the estimated 160,000 NASCAR fans in attendance. The expansive list of activities and branding elements helped to generate excitement and awareness for the LiftMaster brand and its network of over 4,000 dealers.

Midway Exhibit Draws Race Fans
As part of the multi-year partnership with TMS, a LiftMaster exhibit was on display in the track's midway area, sparking interest and participation among fans by creating the LiftMaster Total Access" area, a fully-branded, interactive experience for race fans to become more familiar with the LiftMaster brand.

This impressive exhibit included a main stage, product displays, and was designed to encourage attendees to participate in fun games and contests, sponsored by LiftMaster and staffed by LiftMaster employees from their Elmhurst, Ill. headquarters. In addition, Jamie McMurray, the 2010 Daytona 500 champion and a member of Earnhardt Ganassi Racing No. 1 Team, was also onsite to drum up excitement among the crowd from the LiftMaster stage.

The No Limits Party in the LiftMaster Garage
Over the course of the weekend, VIP fans and friends of LiftMaster celebrated the inaugural weekend of the 'LiftMaster Garage' at TMS during the "No Limits Garage Party" on Friday night. As the 'The Official Garage Door Opener' of the Texas Motor Speedway, the LiftMaster Garage, which houses the cars, crews and equipment of the NASCAR Nationwide Series and IZOD IndyCar Series, is fully outfitted with high-performing, innovative LiftMaster products, such as the Residential Side-Mounted Jackshaft Opener (Model 3800) and state-of-the-art accessories. LiftMaster hosted more than 150 people for the VIP event.

Signage for All to See
Dynamic, highly-visible LiftMaster signage runs throughout the LiftMaster Garage area, exposing the hundreds of thousands of yearly visitors that attend events at TMS to the LiftMaster brand, including vibrant, distinctive roof signage that is unmistakably LiftMaster. To further tie the brand to the great sport of racing and to this premier racing venue, LiftMaster professionally installed gate operators, commercial door operators and access products have been installed throughout the TMS facility as well.

"This weekend is just the beginning for us at TMS, and thanks to our partners at this classic American racing facility, we are off to a great start," states Ken Roehl, LiftMaster vice president of sales and marketing. "We have been given an opportunity to tell our LiftMaster story to hundreds of thousands of people coming and going from TMS every year, which can only further strengthen our awareness among consumers and build credibility for our dealers," said Roehl.

Stay tuned for more information on these exciting sponsorships by checking out www.liftmaster.com. For updates and exclusive coverage of Earnhardt Ganassi Racing and Jamie McMurray, check out LiftMaster on Facebook and Twitter.

LiftMaster is the number one brand of professionally installed residential garage door openers, as well as a major manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access control products.

Driven by the access and security needs of the marketplace, LiftMaster's expansive line of state-of-the-art residential and commercial products are designed to fit any lifestyle or application, providing consumers with the latest technology and innovations in safety, security and convenience. For inquiries on LiftMaster products or to locate a professional LiftMaster dealer near you, visit www.LiftMaster.com.