LiftMaster®, the number one brand of professionally installed garage door openers and access solutions, announces their entry into the industry of auto racing as a multi-year associate sponsor of Earnhardt Ganassi Racing and popular driver Jamie McMurray, defending 2010 Daytona 500 champion. In addition to this partnership on the track, LiftMaster will also debut as the 'Official Garage Door Opener' of the one of the nation's premier racing venues, the Texas Motor Speedway (TMS), located in Fort Worth, Texas.
"We are excited about our first venture into a NASCAR team sponsorship as well as inaugurating a LiftMaster garage at the Texas Motor Speedway. There is a very obvious connection between cars and garage door openers, and now that relationship can be further celebrated on the very recognizable and high-profile stage that the NASCAR brand provides – it is really a natural fit for us," states Ken Roehl, Vice President, Sales & Marketing, LiftMaster. "Through both of these sponsorship opportunities, we are confident that our investment will help generate even more excitement and awareness for the LiftMaster brand and our dealer network" continues Roehl.
The multi-year associate sponsorship with the team at Earnhardt Ganassi Racing will yield several exciting opportunities for LiftMaster, which will be shared with the network of valued LiftMaster dealers in an effort to help build brand awareness and increase sales for the LiftMaster portfolio of products and services. For example, the LiftMaster logo will adorn defending Daytona 500 and Brickyard 400 Champion Jamie McMurray's No. 1 NASCAR Sprint Cup Series Chevrolet above the rear side window and McMurray's racing uniform. In addition to the highly visible logo placement, LiftMaster will also receive team assets throughout the length of the agreement such as personal appearances, hospitality for dealers and customers, marketing and promotional materials, media coverage and other exciting brand building pieces.
As 'The Official Garage Door Opener' of the Texas Motor Speedway, hundreds of thousands of annual visitors to this premier race track and venue will be exposed to the LiftMaster Garage. This LiftMaster branded track garage, which will house the unrivaled cars, crews and equipment of the NASCAR Nationwide Series and IZOD IndyCar Series, will be fully outfitted with high-performing, innovative LiftMaster products, such as the Residential Side-Mounted Jackshaft Opener (Model 3800) and state-of-the-art accessories.
To further tie the LiftMaster brand to the great sport of racing, LiftMaster professionally installed gate operators, commercial door operators and access products will also be installed throughout the TMS facility, along with highly visible, dynamic LiftMaster signage on the roof of the LiftMaster garage as well as in other areas located both on the exterior and interior of the garage area. LiftMaster will receive full promotional rights and product integration at the track as well as corporate hospitality and a mobile marketing display during race weekends.
"As the leader in our industry, backed by a very talented network of more than 4,000 professional LiftMaster dealers, we know what it takes to safely, securely and reliably open and close the many access points at Texas Motor Speedway. The TMS team can rely on LiftMaster products and dealers to protect the highly valuable cars and crews working in the garage before, during and after a race," continues Roehl.
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Steve Lauletta, President, Earnhardt Ganassi Racing: "We are very happy to begin this new relationship with LiftMaster and our No. 1 NASCAR program with Jamie McMurray. It means a lot to this organization that LiftMaster chose us as a partner for their first endeavor into our sport. There is a natural tie to the LiftMaster line of high-performing, quality garage door openers and our own drive to out-perform the competition. We feel the partnership will help LiftMaster generate additional awareness for their brand among the large number of dedicated race fans. We look forward to a successful partnership with LiftMaster and their network of professional dealers."
Jamie McMurray, Driver, No.1 NASCAR Sprint Cup Series, Earnhardt Ganassi Racing: "This announcement is another testament to the hard work and dedication of everyone at Earnhardt Ganassi Racing. I look forward to working with the folks at LiftMaster and I’m very excited to have the opportunity to once again represent a great brand on and off the racetrack. We're looking forward to another exciting season as we inch closer to 2011, and we’re happy that LiftMaster will be coming along for the ride!"
Eddie Gossage, President, Texas Motor Speedway: "We're pleased to welcome LiftMaster to our family of sponsors. Their products are second to none, just like Texas Motor Speedway. Not only will several hundred thousand fans see the LiftMaster logo during our race weekends, but 200,000 or more attendees will also interact with the brand throughout the year at corporate events and driving schools, which will be hosted out of the LiftMaster Garage."
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