Elina Vives is the Chief Marketing Officer of Chamberlain Group. With nearly 25 years of experience in Marketing, Sales, and General Management, Elina combines deep business acumen with extensive go-to-market expertise to lead a high-impact, customer insight-driven marketing function that leads execution of the company’s vision to be the leader in intelligent access by making access simple and secure.

Prior to joining CG, Elina served as EVP & Chief Commercial Officer at Signify (formally Philips Lighting) where she led the P&L for North America and Mexico, consistently delivering strong top and bottom line results, expanding the customer base, and driving new household penetration through the double-digit growth of the DTC channel. Before her time at Signify, she led brand marketing, demand generation, and go-to-market execution at Samsung Electronics; prior, she spent 16 years in sales and marketing leadership roles at MillerCoors.

Elina holds a Bachelor of Science in Marketing from St. John’s University. She and her husband reside in Chicagoland with their two children. In her free time, Elina enjoys boxing, weightlifting, and Pilates. She also enjoys cooking—her specialties are Cuban and Italian cuisine—and taking long walks with her sheepadoodle, Ozzy.